Kaatyaayani is a Delhi-based filmmaker specializing in end-to-end production of films and videos. With a graduate degree in Mass Communication from the prestigious AJK MCRC and 4 years of on-ground experience, she has developed a strong expertise in non-fiction and documentary filmmaking. Throughout her career, she has had the opportunity to collaborate with notable brands and corporations and create impactful ad films and AVs.
What sets Kaatyaayani apart is her unique ability to uncover compelling emotional narratives within seemingly ordinary content, crafting powerful scripts that resonate with audiences. Easy-going and focused, she prioritises planning and efficiency in her approach to work. She excels as a one-woman crew, thriving under pressure to consistently deliver exceptional results.
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Education
MA Mass Communication • AJK MCRC, Jamia Millia Islamia • 2020-2022
BA Liberal Arts • Mount Holyoke College • 2014-2018
Work Experience
July '23 - Present
Aug '23
July '23
Dec '22-Jun '23
Jan '21-Dec '22
Sept '21
Aug '21
Aug '21
Aug '21
Feb '21
Dec '20
Aug '20
April-May '20
Feb-Mar '20
July'18-Dec '19
Director, Cinematographer & Editor • Short Doc Series for AOI
Conceptualising, directing, filming & editing a series about decolonising sex education in India. Researched the content, reached out to educators working at the grassroots and worked with them to render their stories on film for social media.
Director of Photography • CSR initiative Coca Cola
Shot a CSR project for Coca Cola in rural Rajasthan and Madhya Pradesh. Worked with natural light, in a run-and-gun, documentary-style environment.
Director of Photography • Novo Nordisk Conference
Covered event and shot interviews en masse with several healthcare professionals during the conference.
Creative Associate • The Good Edge
Made internal films. Wrote scripts for AVs and advised clients on film production. Executed end-to-end film production.
MA Mass Comm. • AJK MCRC, Jamia Millia Islamia
Completed MA in Mass Communication. Robust training in end-to-end film production. Learned to execute films with very little infrastructure.
Made 3 short films.
Director • Digital Ad for Youva
Visualised, referenced and lead a team of technical professionals, conducted interviews and worked with non-actors. Executed the edit and packaged the final film.
Assistant Director • Digital Ad for La Liga
Assisted in pre-production, storyboarding, location scouting & casting. Managed the logistics of the production. Coordinated with vendors and also shot a BTS film.
End-to-end production • Product Shoot for Mells & Co.
Handled all aspects of production lighting, videography, photography, art direction and editing.
Assistant Camera • Internal AV for JK Cement
Worked as part of the camera team in a four-cam studio set-up for an internal AV film for JK Cement Wood Amore.
Director • Internal AV for GlaxoSmithKline
Directed a camera crew to execute the shoot at multiple locations in one day. Directed non-actors.
Producer • Ad Film for JK Cement
Produced ad film for Delhi production house Kārkhānā. Managed pre-production and shoot including location scouting, sourcing props, costume and styling, casting and external communication. Also handled the budget.
Writer, Producer, cinematographer, editor • Promo for bakery
Conceptualised, directed & produced promotional video. Made shot division, sourced properties, managed direction, art & editing
End-to-end production • 'My Neighbours During Quarantine"
Produced short sketches for YouTube. Handled all aspects of production including writing, filming, and editing.
Content Writer • The Good Edge
Wrote articles for lifestyle and travel brands as part of the content writing team at The Good Edge.
Communications & Project Manager •OddBird Theatre & Foundation
As the project manager, managed the day-to-day running of the organisation and event & production management on a regular, weekly basis. As communications manager, handled outreach & social media.
Skills
Cameras Operated
Sony Cine Alta F5
Sony A7S II
Blackmagic 6k pro
Canon 5D Mark IV
Nikon D7200
Panasonic P2 HD
Editing Software
Adobe Premier Pro
Adobe Photoshop
Adobe After Effects
Adobe Lightroom
Final Cut Pro X
Da Vinci Resolve
Canva
Writing Software
Studiobinder
Final Draft
Fluency with AI software - ChatGPT etc.
Languages
English
Hindi
Urdu
Studied Arabic & Persian