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Kaatyaayani is a Delhi-based filmmaker specializing in end-to-end production of films and videos. With a graduate degree in Mass Communication from the prestigious AJK MCRC and 4 years of on-ground experience, she has developed a strong expertise in non-fiction and documentary filmmaking. Throughout her career, she has had the opportunity to collaborate with notable brands and corporations and create impactful ad films and AVs.

 

What sets Kaatyaayani apart is her unique ability to uncover compelling emotional narratives within seemingly ordinary content, crafting powerful scripts that resonate with audiences. Easy-going and focused, she prioritises planning and efficiency in her approach to work. She excels as a one-woman crew, thriving under pressure to consistently deliver exceptional results.

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Education

MA Mass Communication •  AJK MCRC, Jamia Millia Islamia • 2020-2022

BA Liberal Arts •  Mount Holyoke College • 2014-2018

Work Experience

July '23 - Present

Aug '23

July '23

Dec '22-Jun '23

Jan '21-Dec '22

Sept '21

Aug '21

Aug '21

Aug '21

Feb '21

Dec '20

Aug '20

April-May '20

Feb-Mar '20

July'18-Dec '19

Director, Cinematographer & Editor • Short Doc Series for AOI

Conceptualising, directing, filming & editing a series about decolonising sex education in India. Researched the content, reached out to educators working at the grassroots and worked with them to render their stories on film for social media.

Director of Photography • CSR initiative Coca Cola

Shot a CSR project for Coca Cola in rural Rajasthan and Madhya Pradesh. Worked with natural light, in a run-and-gun, documentary-style environment.

Director of Photography • Novo Nordisk Conference

Covered event and shot interviews en masse with several healthcare professionals during the conference.

Creative Associate •  The Good Edge

Made internal films. Wrote scripts for AVs and advised clients on film production. Executed end-to-end film production. 

MA Mass Comm. •  AJK MCRC, Jamia Millia Islamia

Completed MA in Mass Communication. Robust training in end-to-end film production. Learned to execute films with very little infrastructure.

Made 3 short films.

Director •  Digital Ad for Youva

 Visualised, referenced and lead a team of technical professionals, conducted interviews and worked with non-actors. Executed the edit and packaged the final film.

Assistant Director •  Digital Ad for La Liga

Assisted in pre-production, storyboarding, location scouting & casting. Managed the logistics of the production. Coordinated with vendors and also shot a BTS film. 

End-to-end production •  Product Shoot for Mells & Co.

Handled all aspects of production lighting, videography, photography, art direction and editing.

Assistant Camera •  Internal AV for JK Cement

Worked as part of the camera team in a four-cam studio set-up for an internal AV film for JK Cement Wood Amore.

Director •  Internal AV for GlaxoSmithKline

Directed a camera crew to execute the shoot at multiple locations in one day. Directed non-actors.

Producer •  Ad Film for JK Cement

Produced ad film for Delhi production house Kārkhānā. Managed pre-production and shoot including location scouting, sourcing props, costume and styling, casting and external communication. Also handled the budget.

Writer, Producer, cinematographer, editor •  Promo for bakery

Conceptualised, directed & produced promotional video. Made shot division, sourced properties, managed direction, art & editing

End-to-end production •  'My Neighbours During Quarantine"

Produced short sketches for YouTube. Handled all aspects of production including writing, filming, and editing.

Content Writer • The Good Edge

Wrote articles for lifestyle and travel brands as part of the content writing team at The Good Edge. 

Communications & Project Manager •OddBird Theatre & Foundation

As the project manager, managed the day-to-day running of the organisation and  event & production management on a regular, weekly basis. As communications manager, handled outreach & social media.

Skills

Cameras Operated
Sony Cine Alta F5

Sony A7S II 

Blackmagic 6k pro

Canon 5D Mark IV 

Nikon D7200

Panasonic P2 HD

Editing Software
Adobe Premier Pro
Adobe Photoshop
Adobe After Effects
Adobe Lightroom
Final Cut Pro X

Da Vinci Resolve
Canva​

Writing Software

Studiobinder

Final Draft

Fluency with AI software - ChatGPT etc.

Languages

English

Hindi

Urdu

Studied Arabic & Persian 

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